Aegean Airlines Baby & Kids Kits

Project: Aegean Airlines Baby & Kids Kits
Industry: Aviation / Hospitality / Children’s Product Design / Onboard Experience
Client: Aegean Airlines
Services: Creative direction

Product design

CMF strategy

Graphic design

Sampling and development

Manufacturing coordination

Presentation and storytelling

A coordinated family travel program designed around different stages of the journey, supporting parents and children from departure to arrival.

Context

As Design Lead at WESSCO International, I led the creative direction and development of Aegean Airlines’ Baby and Kids Kits, launched in December 2026.

Rather than creating a single amenity kit, the program was developed as four coordinated collections designed around different stages of the passenger journey. Separate outbound and inbound kits for babies and children responded to changing travel needs, creating a more thoughtful experience for families travelling with young children.

The project included complete product, graphic, and material development across every collection, resulting in a cohesive family program that reflected Aegean’s warm and welcoming brand.

Challenge

Aegean wanted to rethink its family offering by designing products around the passenger journey rather than providing the same kit throughout the trip.

The challenge was understanding how families’ needs change between departure and return travel, then developing products that felt purposeful for each stage while maintaining a consistent design language across the entire program.

Every product also needed to balance comfort, durability, and practicality while remaining engaging for children and reassuring for parents.

Our Approach

Designing Around the Journey

The collections were developed around two distinct travel moments. The outbound kits focused on preparing families for the journey ahead, while the inbound kits shifted towards comfort and practicality after time away from home.

This approach allowed every product to serve a clear purpose rather than simply repeating the same assortment.

Creating Four Connected Collections

The program included dedicated Baby and Kids collections, each with outbound and inbound variations. The Baby Outbound Kit paired a printed sun hat, dummy clip, and matching peachskin bag for sunny arrivals; the Baby Inbound Kit swapped the hat for a printed bib to better support feeding and comfort on the way home.

The Kids Outbound Kit brought together a backpack, cloud-shaped pillow, blanket, activity book, and crayons, while the Kids Inbound Kit introduced a new backpack alongside a sleep mask for greater comfort during travel.

Building a Cohesive Design Language

Across all four collections, I developed the creative direction, product graphics, colour palette, and material strategy.

Soft peachskin fabrics, coordinated prints, and playful illustrations created a family of products that felt consistent across different age groups while remaining appropriate for each stage of the journey.

Sampling and Product Development

Working closely with WESSCO’s sourcing teams and manufacturing partners, I refined materials, construction, graphics, and product quality through multiple rounds of sampling before production.

The Four Collections - Baby and Kids, outbound and inbound

Baby Outbound
Baby Inbound
Kids Outbound
Kids Inbound

The Work

Creative direction for Aegean Airlines’ complete Baby and Kids travel program.

Design of four coordinated collections across Baby and Kids outbound and inbound journeys.

Development of custom bags, accessories, comfort products, and activity items.

Creation of original graphics, colour palettes, and material specifications.

Product development using soft peachskin fabrics and coordinated printed details.

Sampling, manufacturing refinement, and production coordination.

Collaboration with Aegean Airlines and manufacturing partners throughout development.

Impact

Designing for Real Travel Moments

The program introduced a journey-led approach to children’s onboard products, providing families with different products depending on whether they were travelling outbound or returning home.
Creating a Cohesive Family Experience

Rather than treating each kit as an individual product, the collections were designed as a connected family program, creating consistency across multiple age groups and travel scenarios.
Elevating the Onboard Experience

Through coordinated product design, thoughtful functionality, and soft material choices, the collection reinforced Aegean Airlines’ commitment to providing a more considered and welcoming experience for families travelling with young children.