Icelandair Premium Bedding Collection
A premium onboard textile collection inspired by Iceland’s landscapes, translating topographic forms into a unified visual language across the cabin.
Context
As Design Lead at WESSCO International, I led the design and development of Icelandair’s new onboard textile collection, launched in 2025.
Working closely with Icelandair’s brand and product teams, I developed a collection inspired by the bird’s-eye view of Iceland’s mountains, rivers, glaciers, and coastlines. The objective was to create a distinctive visual identity that connected multiple onboard products through a single design language while remaining true to Icelandair’s Scandinavian aesthetic.
Challenge
Icelandair wanted to refresh its bedding collection with designs that reflected Iceland’s natural landscape while maintaining the simplicity and restraint of the airline’s brand.
The challenge was creating patterns that felt expressive without becoming decorative, while ensuring they translated consistently across multiple textile applications, materials, and manufacturing techniques.
Our Approach
Developing a Unified Pattern Language
The collection was built around abstract topographic linework inspired by Iceland’s landscapes. Rather than illustrating individual landmarks, the patterns capture the movement and flow of the country’s natural terrain through continuous linework.
Designing Across the Cabin
The visual language was applied across blankets, duvets, pillows, headrests, and onboard food packaging. Pattern scale, density, and colour were adjusted for each product while maintaining a cohesive identity throughout the passenger experience.
Balancing Design and Performance
Working with Icelandair’s brand and product teams, I refined colour, texture, material selection, and textile finishes to ensure the collection delivered both visual consistency and long-term performance under airline operating conditions.
Sampling and Production
Multiple rounds of sampling were used to refine print quality, weave construction, colour accuracy, and material performance before production.
The Work
Creative direction and textile design for Icelandair’s onboard bedding collection.
Development of an original topographic pattern system inspired by Iceland’s natural landscapes.
Design of blankets, duvets, pillows, headrests, and supporting onboard graphics.
Colour, material, and finish development across the collection.
Pattern scaling and refinement for multiple textile applications.
Technical development, sampling, and production refinement.
Collaboration with Icelandair’s brand and product teams throughout development.
Impact
Recognitions
Awards
- TravelPlus Award – Best Business Class Bedding World Travel Catering & Onboard Services Expo (WTCE), 2025
- PAX International Award – Best Business Class Bedding World Travel Catering & Onboard Services Expo (WTCE), 2025
