STARLUX Business Class Amenity Kit

Project: Business Class Amenity Kit
Industry: Aviation / Hospitality / Onboard Experience / Product Design / Brand Collaboration
Client: STARLUX Airlines × THREE
Services: Creative direction

Product design

CMF strategy

Sampling and development

Manufacturing coordination

Presentation and storytelling

A Business Class amenity kit bringing THREE’s philosophy of natural simplicity to STARLUX’s premium cabin experience.

The STARLUX Business Class kit laid out on white - a taupe THREE pouch and zip case, THREE skincare products, star-print socks, dental kit, earplugs, and a gold-trimmed STARLUX sleep mask.

Context

As Design Lead at WESSCO International, I led the design and development of STARLUX Airlines’ Business Class amenity kit in collaboration with THREE, the Japanese natural skincare and lifestyle brand.

The project brought together STARLUX’s contemporary premium identity and THREE’s understated approach to beauty and wellbeing. The objective was to create a reusable amenity kit that reflected both brands through simple forms, natural materials, and thoughtful functionality.

The sand THREE pouch and a suede zip case of THREE skincare on the dark STARLUX seat surface, lit by the cabin’s reading lamp.

Challenge

The challenge was creating a product that balanced practicality with quiet luxury.

The amenity kit needed to communicate THREE’s minimalist design philosophy while meeting the functional requirements of airline service. Every detail, from materials and colour to construction and usability, needed to feel considered without becoming overly decorative.

Our Approach

Translating the Brand

Working closely with STARLUX and THREE, I developed a product that reflected the brand’s calm, understated aesthetic through natural materials, muted colours, and restrained detailing.

Designing for Everyday Use

The final design features a sand-coloured cotton canvas hanging bag with a three-sided zipper that allows it to open fully and lay flat. The structure was designed for ease of use during travel while remaining practical for continued use after the flight.

Creating a Cohesive Wellness Experience

The bag was paired with THREE’s signature skincare products, including an overnight oil serum, stem moisturizer, and lip balm, creating a premium amenity experience centred around wellbeing.

Sampling and Refinement

Working with WESSCO’s sourcing teams and manufacturing partners, I refined materials, construction, colours, and finishes through multiple rounds of sampling before production.

An editorial composition of the STARLUX x THREE kit across black and white planes - the taupe THREE pouch and zip case, skincare vials, star-print socks, and gold-trimmed STARLUX case.

The Work

Creative direction and product design for the STARLUX Business Class amenity kit.

Development of a reusable cotton canvas hanging bag.

Material, colour, and finish refinement aligned with THREE’s brand identity.

Integration of THREE skincare products into the onboard experience.

Technical development, sampling, and manufacturing refinement.

Collaboration with STARLUX, THREE, and manufacturing partners throughout development.

A warm-lit editorial of the STARLUX x THREE kit on stone - two THREE leather pouches in olive and taupe with star-print socks, STARLUX eye masks, skincare, and a bamboo toothbrush.

Impact

A Calm, Material-Led Language

The collaboration introduced a calm, material-led design language to STARLUX’s Business Class amenity program.
Designed for Reuse

The reusable hanging bag was designed for continued use beyond the flight, giving the kit a life after landing.
Wellbeing at Altitude

Paired with THREE’s curated skincare, the kit reflected THREE’s philosophy of natural simplicity while reinforcing STARLUX’s reputation for thoughtful design.