LATAM Airlines Business Class Amenity Kit — Altitude Collection

Project
Business Class Amenity Kit — Altitude Collection
Industry
Aviation / Hospitality / Onboard Experience / Product Design
Client
LATAM Airlines × Costa Brazil
Services
  • Creative direction
  • Product design
  • CMF strategy
  • Sampling and development
  • Manufacturing coordination
  • Presentation and storytelling
  • Photography and art direction

A six-piece Business Class amenity collection translating South America’s landscapes into a refined material and colour system.

The full Altitude Collection - six leatherette pouches in blue, gold, stone, burgundy, green, and navy stacked against a white backdrop.

Context

As Design Lead at WESSCO International, I led the design and development of LATAM Airlines’ Altitude Collection Business Class amenity kits, created in partnership with Costa Brazil.

The project was developed alongside creative agency New Territory, whose overarching creative direction drew inspiration from the work of Brazilian architect Oscar Niemeyer and the Nazca Lines of Peru. My role was to translate this creative vision into a manufacturable amenity collection through product form, colour, materials, and detailing.

Designed for Business Class, the program includes Full and Express kit formats across six landscape-inspired colourways, creating a cohesive collection rooted in South America’s geography.

Navy and burgundy Altitude pouches displayed on red and navy colour-blocked plinths, echoing the collection’s architectural, geometric direction.

Challenge

The challenge was translating an established creative direction into a physical product collection. Inspired by Oscar Niemeyer’s architecture and the Nazca Lines, the amenity kits needed to express a distinctly South American identity without relying on literal graphics.

The collection also needed to differentiate the Full and Express formats while maintaining a consistent design language, encouraging long-term reuse through durable materials, practical functionality, and timeless design.

The sky-blue and stone Altitude pouches on a floating white shelf against blue and charcoal colour-blocked walls.

Our Approach

Translating the Creative Direction

Working from New Territory’s creative vision, I developed a product language that expressed the concept through colour, texture, form, and material rather than graphics. The result is a restrained collection that reflects South America’s landscapes while remaining consistent with LATAM’s premium brand.

Building a Cohesive Collection

I designed two complementary bag structures — Full and Express — that shared the same geometric design language while serving different passenger needs.

The collection features six colourways representing landscapes at different elevations: Amazon (100m), Atacama (2,500m), Salar de Uyuni (3,660m), Lake Titicaca (3,800m), Vinicunca (5,033m), and Aconcagua (6,961m). Each combines subtle shifts in colour, finish, and hardware to create a distinct identity while remaining part of a unified family.

Designing for Secondary Use

The Full kit incorporates a detachable leatherette loop that can be reused as a cable tie after travel. This small functional detail encourages continued use while reinforcing the collection’s focus on longevity.

Sampling and Refinement

Working closely with WESSCO’s sourcing teams and manufacturing partners, I refined materials, colour accuracy, stitching, and construction through multiple rounds of sampling to ensure both bag structures maintained their appearance and performance through repeated use.

The full six-colourway collection arranged with the co-branded Costa Brazil skincare range - cleansing towelette, lip balm, and hand and body cream.

The Work

Design and development of the Altitude Collection Business Class amenity program.

Translation of New Territory’s creative direction into a manufacturable product collection.

Development of Full and Express amenity kit structures.

Creation of a six-colour CMF system inspired by South America’s changing landscapes and elevations.

Design of reusable product features, including a detachable leatherette cable loop.

Material selection, colour development, and hardware specification.

Technical development, sampling, and production refinement.

Client presentations and visual storytelling.

Overhead view of the black and burgundy Altitude kits on burgundy and green colour-blocked surfaces.

Impact

  • A New Design Language

    The Altitude Collection introduced a new design language for LATAM’s Business Class amenity program, expressing South America’s landscapes through material, colour, and form rather than graphic storytelling.

  • Made to Be Kept

    The six-piece collection created a cohesive passenger experience while encouraging long-term reuse through durable construction and practical functionality.

  • Vision into Product

    The project established a cohesive design language across six colourways and two product formats, creating a distinctive Business Class amenity program that reflects South America’s landscapes through material and form.

Recognitions

Awards

  • Amenities, Business Onboard Hospitality Awards, 2026
  • Amenities, Premium Economy Onboard Hospitality Awards, 2026
  • Best Business Class Amenity Kit – South America PAX International Readership Awards, 2026
  • Best Business Class Amenity Kit – The Americas TravelPlus Awards, 2026

Press

Selected Works

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